CHAPTER 1
Introduction 1
CHAPTER 2
Behavioral Biases 5
2.1 Information Selection Biases 6
2.2 Information Processing Biases 11
2.3 Biases after Receiving Feedback 31
2.4 Are More Heads Smarter Than One? 33
2.5 Summary of Biases 35
2.6 Conclusion 39
CHAPTER 3
Cultural Differences in Investors’ Behavior 41
3.1 What Is Financial Culture? 41
3.2 The INTRA Study 43
3.3 Conclusion 46
CHAPTER 4
Neurological Foundations and Biases’ Moderation 47
4.1 The Human Brain 47
4.2 Insights for Behavioral Finance 48
4.3 Moderation of Biases 49
4.4 Conclusion 50
CHAPTER 5
Diagnostic Tests for Investment Personality 51
5.1 A Case Study 51
5.2 Design of Diagnostic Questionnaires 52
5.3 Knowledge and Investment Experience 53
5.4 Psychology and Emotions 59
5.5 Client’s Diagnostic Profile 65
CHAPTER 6
Decision Theory 69
6.1 Introduction 69
6.2 A (Very) Short History of Decision Theory 70
6.3 Expected Utility 73
6.4 Mean-Variance Analysis 76
6.5 Prospect Theory 78
6.6 Rationality of Mean-Variance and Prospect Theory 87
6.7 The Optimal Asset Allocation 91
6.8 Comparing the Decision Theories 102
6.9 Conclusion 103
CHAPTER 7
Product Design 105
7.1 Introduction 105
7.2 Case Study 107
7.3 Theory of Product Design 114
7.4 Structured Products Designed by Customers 120
7.5 Conclusion 123
CHAPTER 8
Dynamic Asset Allocation 125
8.1 Time Diversification 126
8.2 Rebalancing 129
8.3 Conclusion 134
CHAPTER 9
Life-Cycle Planning 137
9.1 Case Study 137
9.2 Case Study Werner Bruni 139
9.3 Consumption Smoothing 140
9.4 The Life-Cycle Hypothesis 141
9.5 The Behavioral Life-Cycle Hypothesis 143
9.6 Conclusion 146
CHAPTER 10
Risk Profiling 147
10.1 Risk-Profiling Methodologies 148
10.2 Comparing Risk-Profiling Methodologies 151
10.3 A Case Study 152
10.4 The Risk Dimensions 153
10.5 Behavioral Risk Profiler 155
10.6 Risk Profiling and Its Regulation 166
10.7 Conclusion 167