Digital Marketing all-in-one for dummies 2nd 2023

1. Book 1: Creating Your Digital Marketing Strategy.
2. Book 2: Understanding the Importance of the Customer Experience.
3. Book 3: Marketing Using Artificial Intelligence (AI).
4. Book 4: Dipping into Content Creation.
5. Book 5: Implementing Channel Promotions.
6. Book 6: Targeting Your Work with Influencers.
7. Book 7: Meta/Facebook/Instagram Marketing.
8. Book 8: Deploying Other Social Media.
9. Book 9: Analyzing Data for Success

 

Book 1: Creating Your Digital Marketing Strategy.

CHAPTER 1: Developing Your Overall Digital Strategy. 7

CHAPTER 2: Grabbing Your Customer’s Attention. 25

CHAPTER 3: Discovering Your Business Model and Brand. 39

CHAPTER 4: Deciding which Marketing Campaign to Create. 67

CHAPTER 5: Crafting Offers That Sell . 81

CHAPTER 6: Planning B2B Campaign Success. 103

Book 2: Understanding the Importance of the Customer Experience.

CHAPTER 1: Interacting with Customer Data. 121

CHAPTER 2: Uncovering Buyer Personas. 131

CHAPTER 3: Structuring the Buyer’s Journey. 147

CHAPTER 4: Embracing Sales Enablement. 165

Book 3: Marketing Using Artificial Intelligence (AI)

CHAPTER 1: Transforming Digital Marketing Using Artificial Intelligence. 177

CHAPTER 2: Using AI Tools to Maximize Customer Reach and Service . 195

Book 4: Dipping into Content Creation.

CHAPTER 1: Creating Your Content Plan . 223

CHAPTER 2: Reviewing Content Types . 237

CHAPTER 3: Understanding the Customer’s Intent . 255

CHAPTER 4: Creating Content That Tells a Story. 275

CHAPTER 5: Defining Your Content Framework Using Processes and Systems. 285

CHAPTER 6: Targeting Content for Your B2B Audience. 299

Book 5: Implementing Channel Promotions.

CHAPTER 1: Identifying Paid, Earned, Shared, and Owned Media. 325

CHAPTER 2: Using Search Marketing . 339

CHAPTER 3: Using Social Bookmarks, News, and Share Buttons. 363

CHAPTER 4: Considering Email Marketing. 385

Book 6: Targeting Your Work with Influencers.

CHAPTER 1: Communicating with Influencers. 413

CHAPTER 2: Collaborating to Win . 431

CHAPTER 3: Engaging Influencers Using the “Three Cs” . 449

CHAPTER 4: Succeeding with Influencer Marketing. 463

CHAPTER 5: Getting Creative . 473

CHAPTER 6: Working with an Influencer Agency. 481

Book 7: Meta/Facebook/Instagram Marketing.

CHAPTER 1: Delving into Facebook Marketing . 489

CHAPTER 2: Creating a Facebook Marketing Plan . 511

CHAPTER 3: Advertising and Selling on Facebook . 529

CHAPTER 4: Uniting Facebook with Other Social Media. 541

CHAPTER 5: Getting into Instagram for Business Marketing . 555

CHAPTER 6: Looking at Facebook Live . 579

Book 8: Deploying Other Social Media.

CHAPTER 1: Leveraging Social Media. 593

CHAPTER 2: Working with Twitter. 609

CHAPTER 3: Looking at YouTube. 623

CHAPTER 4: Reviewing Pinterest. 633

CHAPTER 5: Growing Your Business with TikTok . 657

CHAPTER 6: Using Marketing Techniques on LinkedIn. 681

Book 9: Analyzing Data for Success.

CHAPTER 1: Looking Back at Your Business Model and Scaling your Brand. 699

CHAPTER 2: Reassessing Your Strategy . 715

CHAPTER 3: Reviewing Ongoing Improvement for B2B Marketing. 723

CHAPTER 4: Achieving Maximum ROI. 733