Emotion Driven Innovation

1 The Challenges of Generating Emotion-Focused Product Idea 1 

1.1 Why Emotions Are Relevant in Product Innovation 1 

1.2 Creating a Process for Designing Emotionally Relevant Products 3 

1.3 State-of-the-Art Review 4 

References 14 

2 Process Creation: Structuring the Emotion-Driven Innovation 19 

2.1 The Structure of the Emotion-Driven Innovation Process 19 

2.2 Understanding and Using the Knowledge of Emotions 20 

2.3 Defining the Emotional Intentions for New Emotion-Focused Product Ideas 24 

2.4 Triggering Creativity Using the Knowledge of Emotions 29 

References 32 

3 The Language of Emotion-Driven Innovation 33 

3.1 The Creation of an Emotion-Based Language in Product Design 33 

3.2 The Framework of Positive Emotions and Its Emotional-Jobs-to-Be-Done 42 

3.3 The Human-Product Emotional Interactions 44 

References 49 

4 Process Development: Testing the E-DI in Academic Environments 51 

4.1 Testing the Process: Three Key Decisions 51 

4.2 The Approach to Testing 52 

4.3 Exploring Language Used to Discuss Emotions in Product Innovation 53 

4.4 Creating Emotion-Focused New Product Ideas 59 

4.5 Conclusions 74 

References 80

5 Process Validation: Towards the Application of E-DI in Real Design Practice 81 

5.1 Validating the Process 81 

5.2 Consolidation of the Emotion-Driven Innovation Process 107 

5.3 Conclusions 115 

References 118 

6 Emotion-Driven Innovation: The Process 121 

6.1 Emotion Knowledge Acquisition 121 

6.2 Emotion Goal Definition 128 

6.3 Idea Generation Based on Emotion Knowledge 133 

6.4 Emotional Intelligence and Product Innovation: A Journey Through Competence, Intentions, and Ideas 135 

References 136 

7 Emotion-Driven Innovation: An Inside-Out Approach to Design 139 

7.1 Emotion-Driven Innovation: An Inside-Out Process 139 

7.2 Innovation Through the Frequency of Emotions 152 

7.3 Emotional Design Factors 168 

7.4 Emotion-Driven Innovation: Final Remarks 168 

References 179