Fundamental analysis for dummies 3rd

Part 1: Getting Started with Fundamental Analysis. 5

CHAPTER 1: Understanding Fundamental Analysis. 7

CHAPTER 2: Getting Up to Speed with Fundamental Analysis. 19

CHAPTER 3: Gaining an Upper Hand on Wall Street: Why Fundamental

Analysis Gives Investors an Edge. 37

CHAPTER 4: Getting Your Hands on Fundamental Data . 55

Part 2: Performing Fundamental Analysis Yourself. 75

CHAPTER 5: Analyzing a Company’s Profitability Using the Income Statement. 77

CHAPTER 6: Measuring a Company’s Staying Power with the Balance Sheet. 97

CHAPTER 7: Tracking Cash with the Statement of Cash Flow. 115

CHAPTER 8: Using Financial Ratios to Pinpoint Investments. 133

CHAPTER 9: Mining the Proxy Statement for Investment Clues. 155

Part 3: Making Money with Fundamental Analysis. 173

CHAPTER 10: Looking for Fundamental Reasons to Buy or Sell. 175

CHAPTER 11: Finding a Right Price for a Stock Using Discounted Cash Flow. 197

CHAPTER 12: Using the Annual Report (10-K) to See What a Company Is Worth. 215

CHAPTER 13: Analyzing a Company’s Public Comments and Statements . 237

CHAPTER 14: Gleaning from the Fundamental Analysis Done by Others. 249

CHAPTER 15: Performing “Top-Down” Fundamental Analysis . 267

Part 4: Getting Advanced with Fundamental Analysis. 279

CHAPTER 16: Digging into an Industry’s Fundamentals. 281

CHAPTER 17: Pinpointing Trends Using Fundamental Analysis. 297

CHAPTER 18: Avoiding Investment Blowups with Fundamental Analysis. 313

CHAPTER 19: Marrying Fundamental Analysis with Technical Analysis. 329

Part 5: The Part of Tens. 349

CHAPTER 20: Ten Things to Look at When Analyzing a Company. 351

CHAPTER 21: Ten Things Fundamental Analysis Cannot Do. 359