Selling Online for dummies 2025 en

Part 1: Getting Started with Selling Online. 5

CHAPTER 1: Introducing the Business of Selling Online. 7

CHAPTER 2: Selling Online in a Nutshell. 11

CHAPTER 3: You’re onto Something: Assessing Your Idea. 31

CHAPTER 4: The Secret Sauce: Sourcing Products and Buying Stock . 43

CHAPTER 5: Taking Stock: Inventory Management. 57

Part 2: Full Steam Ahead: Building

Your Online Store. 75

CHAPTER 6: The Starting Line: Legal Matters and Registering Your

Online Business. 77

CHAPTER 7: Choosing a Platform for Building Your Website . 93

CHAPTER 8: Navigating an Ecommerce Website. 111

CHAPTER 9: The Blueprints: Designing Your Online Store. 133

CHAPTER 10: The Reward: Receiving Payments . 169

Part 3: All About the Customer: Providing

a Positive Customer Experience. 187

CHAPTER 11: Understanding the User Experience. 189

CHAPTER 12: Customer Service: Happy Customers Are Loyal Customers. 205

CHAPTER 13: From Here to There: Order Fulfilment . 223

CHAPTER 14: Closing the Loop: Returns. 237

Part 4: The Next Big Thing: Marketing

Your Ecommerce Business. 251

CHAPTER 15: Digital Marketing: A Beginner’s Guide. 253

CHAPTER 16: The Search Party: Finding New Customers . 265

CHAPTER 17: Sticky Customers: Customer Retention . 285

CHAPTER 18: Getting Social: Social Media and Influencer Marketing. 299