Strategic Management 14e
Strategic Management 14e. Competitiveness and Globallization, Concept and Case.
- 255,000đ
- Mã sản phẩm: ST7959
- Tình trạng: 2
Part 1: Strategic Management Inputs 2
1. Strategic Management and Strategic Competitiveness, 2
2. The External Environment: Opportunities, Threats, Industry Competition,
and Competitor Analysis, 30
3. The Internal Organization: Resources, Capabilities, Core Competencies,
and Competitive Advantages, 60
Part 2: Strategic Actions: Strategy Formulation 86
4. Business-Level Strategy, 86
5. Competitive Rivalry and Competitive Dynamics, 112
6. Corporate-Level Strategy, 138
7. Merger and Acquisition Strategies and Restructuring, 164
8. International Strategy, 190
9. Cooperative Strategy, 222
Part 3: Strategic Actions: Strategy Implementation 248
10. Corporate Governance, 248
11. Organizational Structure and Controls, 278
12. Strategic Leadership, 312
13. Strategic Entrepreneurship, 340
Part 4: Case Studies C-1
Glossary, G-1
Name Index, I-1
Company Index, I-24
Subject Index, I-27
Brief Contents
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