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Strategic Management 17e

Strategic Management 17e, a competitive advantage approach, concept and case.

Số lượng

PART 1 Overview of Strategic Management 30

Chapter 1 The Nature of Strategic Management 31

THE COHESION CASE: COCA-COLA COMPANY, 2018 56

PART 2 Strategy Formulation 70

Chapter 2 Business Vision and Mission 71

Chapter 3 The External Assessment 93

Chapter 4 The Internal Assessment 123

Chapter 5 Strategies in Action 155

Chapter 6 Strategy Analysis and Choice 191

PART 3 Strategy Implementation 228

Chapter 7 Implementing Strategies: Management and Marketing Issues 229

Chapter 8 Implementing Strategies: Finance and Accounting Issues 269

PART 4 Strategy Evaluation and Governance 298

Chapter 9 Strategy Evaluation and Governance 299

PART 5 Key Strategic-Management Topics 326

Chapter 10 Business Ethics, Environmental Sustainability, and Corporate Social Responsibility 327

Chapter 11 Global and International Issues 351

PART 6 Strategic-Management Case Analysis 376

How to Prepare and Present a Case Analysis 377

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