Chapter 1: The Biggest Problem in Sales
Chapter 2: Sales Myths vs. Sales Realities
Chapter 3: Unlocking the Gatekeeper
Chapter 4: Getting Customer-Focused
Chapter 5: Using the Power of Your Voice
Chapter 6: Listen and Learn
Chapter 7: Sequence of Questions
Chapter 8: To Sell or Not to Sell, That Is the Question
Chapter 9: The Engagement Stage
Chapter 10: The Transitional Stage
Chapter 11: The Commitment Stage
Chapter 12: Taking the Business Relationship to the Next Level
The End (but Really Just Your Beginning): New World, New Model, Who Dis?